Event dates are subject to change
The Photo Managers Conference 2023
April 13 - April 15
Guest Speaker
Topic:
The power of Google Ads: Advanced Strategies
Recommended for those who are:
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Able to setup their own Google Ads account
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Confident navigating around Google Ads accounts
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Have a basic exposure to excel filtering & pivot tables
Key Takeaways:
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Budget Optimization techniques using a regression formula
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Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
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Improving Geotargeting for Local Businesses With A Double Campaign Structure
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Identify Opportunities Between Organic & Paid Listings
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Implement Machine Learning features within Google Ads to benefit your account in ways that human optimization could n
