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The Photo Managers Conference 2023

April 13 - April 15

The Photo Managers Conference 2023

Guest Speaker


The power of Google Ads: Advanced Strategies 

Recommended for those who are:

  • Able to setup their own Google Ads account

  • Confident navigating around Google Ads accounts

  • Have a basic exposure to excel filtering & pivot tables

Key Takeaways:

  • Budget Optimization techniques using a regression formula

  • Advanced Concept Testing: moving beyond A/B ad testing to testing concepts

  • Improving Geotargeting for Local Businesses With A Double Campaign Structure

  • Identify Opportunities Between Organic & Paid Listings

  • Implement Machine Learning features within Google Ads to benefit your account in ways that human optimization could n


April 13
April 15
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Hyatt Regency Orlando International Airport
9300 Jeff Fuqua Blvd
Orlando, FL United States
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