The Photo Managers Conference 2023

The Photo Managers Conference 2023

Guest Speaker


The power of Google Ads: Advanced Strategies 

Recommended for those who are:

  • Able to setup their own Google Ads account

  • Confident navigating around Google Ads accounts

  • Have a basic exposure to excel filtering & pivot tables

Key Takeaways:

  • Budget Optimization techniques using a regression formula

  • Advanced Concept Testing: moving beyond A/B ad testing to testing concepts

  • Improving Geotargeting for Local Businesses With A Double Campaign Structure

  • Identify Opportunities Between Organic & Paid Listings

  • Implement Machine Learning features within Google Ads to benefit your account in ways that human optimization could n