The Photo Managers Conference 2023

Guest Speaker

Topic:

The power of Google Ads: Advanced Strategies 

Recommended for those who are:

• Able to setup their own Google Ads account

• Confident navigating around Google Ads accounts

• Have a basic exposure to excel filtering & pivot tables

Key Takeaways:

• Budget Optimization techniques using a regression formula

• Advanced Concept Testing: moving beyond A/B ad testing to testing concepts

• Improving Geotargeting for Local Businesses With A Double Campaign Structure

• Identify Opportunities Between Organic & Paid Listings

• Implement Machine Learning features within Google Ads to benefit your account in ways that human optimization could n